Marketing and Growth salaries in Sweden

executive (High quality data)

P25

SEK 660,000

Median

SEK 852,000

P75

SEK 1,080,000

per month

SEK 71,000

About SEK 71,000 per month at the median.

Published occupation: 'Forsaljnings- och marknadschefer, niva 1' (SSYK 1251), the combined sales and marketing director group where CMO type roles are classified; same published group also serves the sales-and-business-development executive cell. Basis authority: SCB states figures are monthly salary before tax converted to full time (quote: 'Manadslonerna ar baserade pa belopp som betalas ut fore skatt och ar uppraknade till heltid', SCB Lonesok page). Method: SCB wage structure statistics (Lonestructurstatistik hela ekonomin), data year 2025, all sectors, both sexes, whole country; stratified random sample of about 8 000 companies, firms with 500 or more employees and the public sector fully enumerated (SCB quality declaration am0110_kd_2025). Manager level convention (NYK): niva 1 = manager with other managers reporting directly, subordinated to CEO or equivalent; niva 2 = first line operational manager.

lead (High quality data)

P25

SEK 693,600

Median

SEK 849,600

P75

SEK 1,110,000

per month

SEK 70,800

About SEK 70,800 per month at the median.

Published occupation: 'Forsaljnings- och marknadschefer, niva 2' (SSYK 1252); SCB publishes one combined manager group for sales and marketing, so this same group also serves the sales-and-business-development lead cell. Basis authority: SCB states figures are monthly salary before tax converted to full time (quote: 'Manadslonerna ar baserade pa belopp som betalas ut fore skatt och ar uppraknade till heltid', SCB Lonesok page). Method: SCB wage structure statistics (Lonestructurstatistik hela ekonomin), data year 2025, all sectors, both sexes, whole country; stratified random sample of about 8 000 companies, firms with 500 or more employees and the public sector fully enumerated (SCB quality declaration am0110_kd_2025). Manager level convention (NYK): niva 1 = manager with other managers reporting directly, subordinated to CEO or equivalent; niva 2 = first line operational manager. The SSYK occupation group spans all experience levels within the occupation, so the band mixes junior and senior staff.

senior (High quality data)

P25

SEK 508,800

Median

SEK 636,000

P75

SEK 781,200

per month

SEK 53,000

About SEK 53,000 per month at the median.

Published occupation: 'Marknadsanalytiker och marknadsforare m.fl.' (SSYK 2431), marketing analysts and marketers. Basis authority: SCB states figures are monthly salary before tax converted to full time (quote: 'Manadslonerna ar baserade pa belopp som betalas ut fore skatt och ar uppraknade till heltid', SCB Lonesok page). Method: SCB wage structure statistics (Lonestructurstatistik hela ekonomin), data year 2025, all sectors, both sexes, whole country; stratified random sample of about 8 000 companies, firms with 500 or more employees and the public sector fully enumerated (SCB quality declaration am0110_kd_2025). The SSYK occupation group spans all experience levels within the occupation, so the band mixes junior and senior staff. Same-cell alternative (SCB 2025, p25/median/p75): Informatorer, kommunikatorer och PR-specialister (2432) 40400/46000/53300.