Sales and Business Development salaries in Sweden
The median senior Sales and Business Development salary in Sweden is SEK 603,600 per year, with the market band from SEK 482,400 to SEK 730,800 (api.scb.se, 2026-09-02).
By seniority
executive (High quality data)
- P25
- SEK 660,000
- Median
- SEK 852,000
- P75
- SEK 1,080,000
- per month
- SEK 71,000
About SEK 71,000 per month at the median.
Published occupation: 'Forsaljnings- och marknadschefer, niva 1' (SSYK 1251), sales and marketing managers level 1. Basis authority: SCB states figures are monthly salary before tax converted to full time (quote: 'Manadslonerna ar baserade pa belopp som betalas ut fore skatt och ar uppraknade till heltid', SCB Lonesok page). Method: SCB wage structure statistics (Lonestructurstatistik hela ekonomin), data year 2025, all sectors, both sexes, whole country; stratified random sample of about 8 000 companies, firms with 500 or more employees and the public sector fully enumerated (SCB quality declaration am0110_kd_2025). Manager level convention (NYK): niva 1 = manager with other managers reporting directly, subordinated to CEO or equivalent; niva 2 = first line operational manager. In 2025 the level 2 group shows a slightly higher median than level 1 (sector mix effect); both published figures are kept as published. Published means: niva 1 76900, niva 2 79200.
lead (High quality data)
- P25
- SEK 693,600
- Median
- SEK 849,600
- P75
- SEK 1,110,000
- per month
- SEK 70,800
About SEK 70,800 per month at the median.
Published occupation: 'Forsaljnings- och marknadschefer, niva 2' (SSYK 1252), sales and marketing managers level 2. Basis authority: SCB states figures are monthly salary before tax converted to full time (quote: 'Manadslonerna ar baserade pa belopp som betalas ut fore skatt och ar uppraknade till heltid', SCB Lonesok page). Method: SCB wage structure statistics (Lonestructurstatistik hela ekonomin), data year 2025, all sectors, both sexes, whole country; stratified random sample of about 8 000 companies, firms with 500 or more employees and the public sector fully enumerated (SCB quality declaration am0110_kd_2025). Manager level convention (NYK): niva 1 = manager with other managers reporting directly, subordinated to CEO or equivalent; niva 2 = first line operational manager. The SSYK occupation group spans all experience levels within the occupation, so the band mixes junior and senior staff. This group also serves the marketing-and-growth lead cell because SCB combines sales and marketing managers.
senior (High quality data)
- P25
- SEK 482,400
- Median
- SEK 603,600
- P75
- SEK 730,800
- per month
- SEK 50,300
About SEK 50,300 per month at the median.
Published occupation: 'Foretagssaljare' (SSYK 3322), company salespeople (B2B sales). Basis authority: SCB states figures are monthly salary before tax converted to full time (quote: 'Manadslonerna ar baserade pa belopp som betalas ut fore skatt och ar uppraknade till heltid', SCB Lonesok page). Method: SCB wage structure statistics (Lonestructurstatistik hela ekonomin), data year 2025, all sectors, both sexes, whole country; stratified random sample of about 8 000 companies, firms with 500 or more employees and the public sector fully enumerated (SCB quality declaration am0110_kd_2025). The SSYK occupation group spans all experience levels within the occupation, so the band mixes junior and senior staff. Same-cell alternatives (SCB 2025, p25/median/p75): Forsakringssaljare och forsakringsradgivare (3321) 36900/48400/66300; Fastighetsmaklare (3334) 37000/45000/60000.
Sources for these numbers
- https://api.scb.se/OV0104/v1/doris/sv/ssd/AM/AM0110/AM0110A/LoneSpridSektYrk4AN
- https://www.scb.se/hitta-statistik/statistik-efter-amne/arbetsmarknad/loner-och-arbetskostnader/lonestrukturstatistik-hela-ekonomin/
- https://www.scb.se/hitta-statistik/sverige-i-siffror/lonesok/
- https://www.svensktnaringsliv.se/sakomraden/lonestatistik/nyk-fragor-och-svar_1085945.html
These are market medians. Your own quote also depends on your current pay, your walk-away floor, and the package you need. Get your personal quote.